A collection of the thinking we are doing anyway: how the region is moving, what the data is actually saying, where we believe the next twelve months reward boldness and where they punish noise. Published about twice a month.
ICON is an integrated marketing communications group operating across the UAE, KSA, Egypt and India. We work with a small number of brands at any one time by design across automotive, government, retail, tourism, real estate and culture. If any of the questions in this issue are live for your team, we would welcome a private reading.
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